About Us

Masrouji Group’s journey began in 1959 in Jerusalem, Palestine. For over six decades, we have transformed into a prominent supplier of pharmaceuticals, dietary supplements, fast-moving consumer goods (FMCGs), beauty products, and baby care items throughout the MENA region.

The Journey Begins

Our Story

Our commitment to innovation and modernization, coupled with our extensive experience, industry expertise, and loyal customer base, has been the driving force behind our success over the past few decades.

Today, we stand as a leading trading and investment company, not only in Palestine but also across the entire MENA region. With our vast industry knowledge, well-established network, and forward-thinking approach, we are strategically positioned to capitalize on emerging opportunities in the region’s dynamic and evolving business sectors.

With our vast industry knowledge, well-established network, and forward-thinking approach, we are strategically positioned to capitalize on emerging opportunities in the region’s dynamic and evolving business sectors.

Our Mission

We strive to provide the highest quality and most effective products to meet the health & wellness needs of all individuals. Intensive research & development has and continues to be one of the major building blocks to our company’s success. We are committed to identifying the most optimal business opportunities and dedicated to the expansion of our network, services & product range.

Our Vision

Our vision is to be a worldwide leading company and a significant global player by providing unique solutions to meet the dynamic needs of all our clients.

Our Values

Our business philosophy is to build distinguished relationships with our clients, business partners, and staff, based on professionalism and trust resulting in stronger returns to all parties involved. At Masrouji we strive to develop and market high quality value-added consumer preferred international products and services that exceed our client’s expectations.

We meet our objectives by investing in various fields that develop our business for the future, based on preset core values and principles. As market demands grew in sophistication and complexity the group had to provide a wider range of products and commenced a strategy of geographical expansion by establishing branches in the Middle East region. With its industry experience, an established network and entrepreneurial foresight, Masrouji is well positioned to take Advantage of the additional opportunities expected in the growing business sectors in the region. We are committed to keeping our leading position in the local, regional and international market.

Business Excellence

Integrity

Quality

Accountability

Ethics

Transparency

Amreet's Profile

Established more than two decades ago, Amreet Trading commenced operations in pharmaceuticals, consumer products, and food supplements.

By 2000, the company shifted its focus to the pharmaceutical and medical sector, evolving into a key distributor in the UAE. With an annual turnover of around $13 million, Amreet Trading employs 72 qualified professionals in the medical field.

Headquartered in Abu Dhabi, the company extended its reach with a branch office in Dubai, effectively servicing pharmacies, hospitals, clinics, and government institutions. and has identified the following main areas, which complemented its steady growth:

Acquisition Story

In 2023 Masrouji acquired Amreet. This strategic move aligns with Masrouji Group's commitment to growth and modernization. Amreet Trading, with its 24-year history and specialization in pharmaceuticals and medical products, complements Masrouji Group's existing portfolio.

This acquisition positions Al Masrouji as a more comprehensive and influential player in the pharmaceutical and medical distribution sector, combining the strengths and market presence of both entities. The union aims to leverage synergies, enhance customer service, and foster continued success in serving the healthcare needs of the UAE market.